Media Specialist, Amazon Brand Marketing, Amazon’s XCM (Cross Channel, Cross Category Marketing)

Saved job description

We are looking for a highly organized, motivated, and self-directed media professional who is customer obsessed, has a love for numbers, and an acute attention to detail to join the Amazon XCM (Cross Channel & Cross Category Marketing) Global Media team. This position will be responsible for providing planning and operational support in the development and execution of North America media plans across Amazon Brand, Retail, and Prime campaigns as well as creating and owning processes, tools, and mechanisms to enable cross-functional visibility, efficiency and accountability of our global media investments.

Key job responsibilities

Responsibilities include, but are not limited to, the following:

• Work with Media Managers across the team to develop fully integrated media plans and implement across relevant media channels including the following: video (including linear TV, streaming TV, premium online video), audio (including radio, streaming, podcasts), outdoor, digital, mobile, newspaper, and magazines.

• Monitor media campaigns with Media Managers and when needed, have campaign performance meetings internally to review and optimize results.

• Analyze syndicated and proprietary data to determine the optimal media vehicles for reaching our targets.

• Work with Finance, Budget Operations, and Media Managers to manage budget trackers and PO requests, including: making updates as needed for plan changes, PO and invoice approvals, associated fees, etc. as well as consolidating monthly spend forecasts and communicating variances, etc.

• Help facilitate creative and trafficking processes by owning spec sheets and reviews with key stakeholders, trafficking sheets, and messaging mapping.

• Meet with sales representatives to stay up to date on the latest opportunities in the world of media to help drive innovation in channel mix and execution.

• Work with our media agency to invent and simplify processes and tools to effectively scale media operations.

• Demonstrate a strong understanding of media fundamentals.

• Build trustworthy relationships with internal business teams, agency partners, and finance teams.

About the team

The central XCM org runs the largest and most performative mass marketing portfolio of investments in Amazon's biggest priority brands and businesses, from Prime Day to Super Bowl. We are a small but mighty team of 200+ strategic and creative business leaders who make and deliver our customers most loved marketing campaigns for North America and the world.

Requirements: - 3+ years of professional non-internship marketing experience

- In-depth knowledge of cross-channel media strategy and experience leading complex business at an agency or or in-house with a large advertiser

- Clear understanding of media principles, planning, and buying functions in the US and CA

- Experience using industry media planning tools such as Nielsen, Kantar, Comscore, DCM, etc.

- Experience using data and metrics to drive improvements

- Advanced proficiency in Excel and Word

- Strong verbal and written communication skills