Lead, Web Tag Operations

Saved job description

Journey with us!  Combine your career goals and sense of adventure by joining our exciting team of employees. Royal Caribbean Group is pleased to offer competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world.

The Royal Caribbean Group’s E-commerce Data and Analytics Team has an exciting career opportunity for a full-time Lead, Web Tag Operations   reporting to the Sr. Manager, Global Digital Implementation

The position is onsite and based in Miami, Florida.

Position Summary:

This role owns the end-to-end lifecycle of web analytics implementation for digital properties, ensuring accurate data capture, seamless integration, and continuous optimization of analytics solutions.

Essential Duties and Responsibilities:

Lead the design, development, and deployment of analytics tagging solutions across digital platforms – Accountable

Collaborate with product, marketing, and engineering teams to gather and translate business requirements into technical specifications – Consulted / Responsible

Maintain and enhance the web data layer to support scalable tracking and integrations – Responsible

Implement and support analytics platforms (Adobe Analytics, Adobe Target, Tealium) ensuring proper integration and data flow – Responsible

Develop and execute QA processes (manual and automated) to validate tagging accuracy and data integrity – Accountable

Support A/B testing and personalization initiatives through proper technical implementation and measurement alignment – Responsible

Integrate behavioral data with CDPs and media platforms to enable attribution and audience activation – Responsible

Drive tagging governance, documentation, and process improvements across teams – Accountable

Manage multiple analytics implementation projects, prioritizing work to meet business deadlines – Accountable

Provide clear documentation and stakeholder communication regarding implementations and updates – Responsible

Qualifications, Knowledge and Skills:

5–8+ years of experience in web analytics implementation and digital data capture

Strong expertise with Adobe Analytics, Nice to have ( Adobe Target, and Tealium )

Deep knowledge of JavaScript, data layer architecture, tag management systems, and pixel tracking

Experience translating business requirements into technical tagging specifications

Hands-on experience with QA methodologies, debugging tools, and validation processes

Familiarity with CDPs, CRM integrations, and cross-channel data strategies

Working knowledge of SQL and front-end technologies (HTML, CSS, JavaScript)

Strong analytical, problem-solving, and communication skills

Bachelor’s degree in a related field (Computer Science, Analytics, Marketing, or similar)

We know there's a lot to consider.  As you go through the application process, our recruiters will be glad to provide guidance, and more relevant details to answer any additional questions. Thank you again for your interest in Royal Caribbean Group. We'll hope to see you onboard soon!

It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.