Email Marketing Specialist

Saved job description

The opportunity

Delaware North is hiring a full-time Email Marketing Specialist to join our team at our global headquarters in Buffalo, New York. As an Email Marketing Specialist, you will be responsible for managing paid and unpaid marketing efforts through organic, paid, and local search tactics across various channels, for multiple Delaware North properties.

If you want a fast-paced role where collaboration and hard work are rewarded, apply now.

Pay

Minimum – Anticipated Maximum Base Salary: $62,354 - $69,700 / year

In addition to base salary, we offer an annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan. The advertised pay range represents what we believe at the time of this job posting, that we would be willing to pay for this position. Only in special circumstances, where a candidate has education, training, or experience that far exceeds the requirements for the position, would we consider paying higher than the stated range. Information on our comprehensive benefits package can be found at http[local path removed]

What we offer

At Delaware North, we care about our team members' personal and professional journeys. These are just some of the benefits we offer: 

Medical, dental, and vision insurance

401(k) with up to 4% company match 

Profit sharing plan based on company performance

Paid vacation days and holidays

Paid parental bonding leave

Tuition and/or professional certification reimbursement

Generous friends-and-family discounts at many of our hotels and resorts

What will you do?

Own the execution and optimization of email marketing campaigns for assigned stakeholder groups  

Partner with marketing, creative, and business stakeholders to define goals and messaging  

Manage email calendars and act as project manager for assigned email initiatives  

Develop and maintain audience segments and targeting strategies  

Design, execute, and analyze A/B and multivariate tests  

Produce performance reports and translate results into optimization recommendations  

Document learnings, testing outcomes, and best practices , and c ontribute to SOP development, maintenance, and compliance  

More about you

Bachelor’s degree in marketing, communications, or related field preferred  

Minimum of 3 years of experience in email or CRM marketing   

Hands-on experience with Salesforce Marketing Cloud or comparable ESPs  

Working knowledge of HTML and email rendering best practices  

AMPScript skills are a plus  

Strong analytical, problem-solving, presentation, and communication skills  

Experience managing multiple projects simultaneously

Advanced presentation and communication skills

Shift details

M-F

Who we are

Our business is all about people, and that includes you. At Delaware North, you’re not just part of a team — you’re part of a global legacy: a family-owned company with 100+ years of history behind it. Our operations span the world, offering you unique paths to growth and success.

Who says you can’t love where you work? With jobs in iconic sports arenas, stunning national parks, exciting casinos, and more, we pride ourselves on giving the world great times in great places. And whether you’re interested in restaurants, hotels, sports, gaming, operations, or retail, part-time or full-time, we’re invested in helping you achieve your career goals.

Together, we’re shaping the future of hospitality — come grow with us!

Delaware North, along with its subsidiaries, is an equal opportunity employer, showcasing job opportunities and considering applicants for all positions without regard to race, color, religion, sex, gender identity, national origin, age, disability, protected veteran status, sexual orientation, or any other legally protected status.

$ 62354 per year