Principal Brand Strategist, Amazon Ads, Amazon Ads Marketing

Saved job description

Amazon Ads is one of the fastest-growing businesses at Amazon, helping brands of all sizes connect with customers across our properties and beyond. We're looking for a Principal Brand Strategist to own the development and evolution of the Amazon Ads brand strategy, defining how we show up to advertisers, agencies, and marketing decision-makers worldwide.

This is a high-impact role that will shape the global brand architecture, positioning, and narrative for Amazon Ads across all B2B touchpoints. You will be the strategic backbone behind how Amazon Ads is perceived in the marketplace, driving clarity, consistency, and differentiation in a rapidly evolving advertising landscape.

Key job responsibilities

Brand Architecture & Positioning

Own and evolve the end-to-end brand strategy for Amazon Ads, including brand architecture, positioning, and value propositions across the full portfolio of products and services

Define how Amazon Ads differentiates in the B2B advertising marketplace against competitors

Develop and maintain a scalable brand architecture that accommodates new products and market expansion

Strategic Leadership

Serve as the voice on brand strategy, influencing VP+ leadership and cross-functional stakeholders

Translate complex business objectives and product capabilities into compelling, insight-driven brand narratives for B2B audiences (CMOs, media buyers, agency leaders)

Set the long-term brand vision (3–5 year horizon) and build the roadmap to get there

Cross-Functional Influence

Partner with Marketing, Sales, Creative, Events, and PR to ensure brand coherence across all advertiser-facing channels

Align brand strategy with go-to-market motions, sales narratives, and thought leadership programs

Influence global teams to ensure consistent brand expression across markets

Governance & Standards

Establish brand governance frameworks, guidelines, and decision-making criteria for the broader organization

Mentor and elevate brand thinking across the marketing organization

About the team

Requirements: 10+ years' experience in brand strategy, with significant focus on B2B or enterprise marketing

Proven track record of developing and owning brand strategy for a major technology, media, or advertising platform

Experience building brand architecture for complex, multi-product portfolios

Demonstrated ability to influence senior leadership (VP+) and drive alignment across large, matrixed organizations

Deep expertise in brand research methodologies, competitive positioning, and B2B buyer journeys

Bachelor's degree in Marketing, Business, Communications, or related field