Content Marketing Specialist

Saved job description

The opportunity

Delaware North is hiring a full-time Content Marketing Specialist to join our team at our global headquarters in Buffalo, New York. As a Content Marketing Specialist, you will be responsible for supporting organic growth, website performance, and guest engagement across the Delaware North Parks and Resorts portfolio by creating, optimizing, and maintaining digital content. If you are seeking a role that provides career growth and a fast-paced work environment, apply to join our team! 

What we offer

At Delaware North, we care about our team members' personal and professional journeys. These are just some of the benefits we offer: 

Medical, dental, and vision insurance

401(k) with up to 4% company match 

Profit sharing plan based on company performance

Paid vacation days and holidays

Paid parental bonding leave

Tuition and/or professional certification reimbursement

Generous friends-and-family discounts at many of our hotels and resorts

What will you do?

Write engaging, guest-focused content for websites, landing pages, campaigns, emails, blogs, destination guides, FAQs, itineraries, and other digital experiences 

Adapt messaging across multiple brands while maintaining consistent voice, tone, and brand standards 

Collaborate with designers, photographers, videographers, marketers, and stakeholders to create integrated storytelling across digital channels 

Edit, proofread, and maintain content to ensure accuracy, consistency, accessibility, and compliance with editorial standards 

Manage editorial calendars, content governance, templates, and website updates across multiple properties and platforms 

Optimize content for search performance using SEO and AEO best practices, including keyword strategy, metadata, internal linking, structured content, and search intent alignment 

Analyze content performance and conduct audits to identify opportunities for improved engagement, search visibility, traffic, and conversion 

Partner with marketing, analytics, and content teams to implement data-driven enhancements and support ongoing optimization initiatives across the portfolio 

More about you

Bachelor’s degree in marketing, communications, journalism, English, hospitality, or a related field 

Minimum of 1 year of experience in content marketing, copywriting, digital marketing, website content, or SEO 

Working knowledge of SEO principles, content optimization, keyword research, and Answer Engine Optimization  

Experience working with content management systems and digital content publishing 

Familiarity with Google Analytics, Google Search Console, or similar analytics, and SEO or AEO tools 

Experience using AI-assisted content creation and productivity tools to improve efficiency while maintaining editorial quality 

Basic understanding of web accessibility, UX writing principles, and HTML preferred 

Hospitality, travel, tourism, or destination marketing experience preferred 

Who we are

Our business is all about people, and that includes you. At Delaware North, you’re not just part of a team — you’re part of a global legacy: a family-owned company with 100+ years of history behind it. Our operations span the world, offering you unique paths to growth and success.

Who says you can’t love where you work? With jobs in iconic sports arenas, stunning national parks, exciting casinos, and more, we pride ourselves on giving the world great times in great places. And whether you’re interested in restaurants, hotels, sports, gaming, operations, or retail, part-time or full-time, we’re invested in helping you achieve your career goals.

Together, we’re shaping the future of hospitality — come grow with us!

Delaware North, along with its subsidiaries, is an equal opportunity employer, showcasing job opportunities and considering applicants for all positions without regard to race, color, religion, sex, gender identity, national origin, age, disability, protected veteran status, sexual orientation, or any other legally protected status.