Director of Growth Analytics

Saved job description

The opportunity

Delaware North   Gaming   is hiring a full-time  Director of Growth Analytics to join our team.   The Director of Growth Analytics is responsible for transforming data into actionable insights that drive profitable revenue growth across Delaware North Gaming's portfolio of land-based casinos, online gaming, and social gaming businesses. This role is responsible for delivering a unified view of customer behavior and marketing performance across land-based gaming, iCasino, social gaming, loyalty, digital, and property marketing channels, helping business leaders understand where to invest for maximum customer and financial impact.

This role is a hands-on leader who works closely with Marketing, Loyalty, Database Marketing, Digital, Operations, Finance, and Property Leadership teams to measure marketing effectiveness, identify growth opportunities, and optimize customer acquisition, engagement, retention, and reinvestment strategies.

If you are looking for a role that offers the opportunity to lead impactful initiatives, shape strategies, and drive innovation in a collaborative environment, we encourage you to apply and take the next step in your career with Delaware North.  

Pay

Minimum – Anticipated Maximum Base Salary: $104,100 - $140,500 / year

In addition to base salary, we offer an annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan. The advertised pay range represents what we believe at the time of this job posting, that we would be willing to pay for this position. Only in special circumstances, where a candidate has education, training, or experience that far exceeds the requirements for the position, would we consider paying higher than the stated range. Information on our comprehensive benefits package can be found at http[local path removed]

What we offer

At Delaware North, we care about our team members' personal and professional journeys. These are just some of the benefits we offer: 

Medical, dental, and vision insurance

401(k) with up to 4% company match 

Annual performance bonus based on level, as well as individual, company, and location performance

Paid vacation days and holidays

Paid parental bonding leave

Tuition and/or professional certification reimbursement

Generous friends-and-family discounts at many of our hotels and resorts

What will you do?

Develop insights that shape enterprise performance marketing strategies across guest acquisition, activation, retention, reactivation, and lifetime value growth

Establish performance standards, scorecards, measurement frameworks, and testing approaches that improve campaign effectiveness and incremental revenue

Own omnichannel performance measurement across digital, email, SMS, mobile app, direct mail, social media, loyalty, kiosk, and on-property channels

Analyze customer behavior, engagement, conversion, migration, and lifetime value trends to optimize cross-channel experiences and marketing efficiency

Build enterprise dashboards and reporting that connect marketing initiatives, customer activity, and investments to measurable business outcomes

Partner with property marketing teams to identify performance gaps and recommend actions that improve visitation, gaming revenue, profitability, and return on advertising spend

Lead campaign forecasting, financial modeling, and pro forma analysis using data science to estimate revenue impact, reinvestment needs, and return on investment

Strengthen team capabilities in measurement, forecasting, marketing technology, data integrity, and campaign optimization while ensuring accurate and timely insights

More about you

Degree in business, hospitality, or a related field preferred  

Minimum of 5 years of progressive experience in performance marketing, analytics, CRM, digital marketing, loyalty marketing, or marketing strategy  

Minimum of 1 year of experience leading analytics teams in a multi-property, hospitality, gaming, travel, entertainment, or highly data-driven environment  

Experience developing forecasts, business cases, and pro forma analyses ; a dvanced analytics and reporting  expertise  

Experience with CRM, CDP, loyalty, and marketing automation platforms  

Strong  proficiency  in Tableau, Power BI, Funnel.io, SQL, or similar analytics tools; Advanced Excel and financial modeling capabilities  

Experience working in Databricks, Snowflake, Azure Synapse, or similar cloud data platforms  

Understanding of  marketing attribution, incrementality testing, and customer lifecycle analytics  

Shift details

M-F

Who we are

Our business is all about people, and that includes you. At Delaware North, you’re not just part of a team — you’re part of a global legacy: a family-owned company with 100+ years of history behind it. Our operations span the world, offering you unique paths to growth and success.

Who says you can’t love where you work? With jobs in iconic sports arenas, stunning national parks, exciting casinos, and more, we pride ourselves on giving the world great times in great places. And whether you’re interested in restaurants, hotels, sports, gaming, operations, or retail, part-time or full-time, we’re invested in helping you achieve your career goals.

Together, we’re shaping the future of hospitality — come grow with us!

Delaware North, along with its subsidiaries, is an equal opportunity employer, showcasing job opportunities and considering applicants for all positions without regard to race, color, religion, sex, gender identity, national origin, age, disability, protected veteran status, sexual orientation, or any other legally protected status.

$ 104100 per year